Every one of us knows the classification boutique hotel, but what exactly are the criteria?

Let's start with the name: The word boutique comes from the French and means something like "small shop". However, the first boutique hotels did not originate in France, but in the USA. In the 1980s, when the new hotel classification was created, the collective term boutique hotels was understood to mean individual, rather small, personally managed and often luxurious hotels.

In the meantime, however, the label boutique hotel has been restaged. Finally, the big hotels also wanted to stage their unique character and began to call themselves Design and Art Hotels as a countermovement. However, small, personally run hotels that stand out for their high level of individuality are still called boutique hotels today.

If you are also looking for that special something and value a well thought-out concept, you are guaranteed to find it on hotelcard.com. Dozens of design, lifestyle and boutique hotels in Switzerland offer you their rooms there with 30-50% discounts. Treat yourself to individuality at its best. We wish you much pleasure.